Real Words from Real Collaborators

“Sarah is one of those rare creatives who can see the big picture while keeping an eye on the details that make a project successful. She moves effortlessly between strategy and execution, making smart decisions about priorities, resources, and messaging—always ensuring that creative work is not just well-crafted but also effective.

She’s a natural leader who knows how to bring out the best in her team. Whether she’s managing a project from concept to completion or coaching others through complex challenges, she creates an environment where great work happens. Her ability to juggle multiple high-value initiatives without missing a beat is nothing short of impressive.

Beyond her leadership and project management skills, Sarah is also an exceptional direct-response copywriter. She understands exactly how to craft messaging that drives action, and she does it with precision and ease. Best of all, she doesn’t need hand-holding—she knows what needs to get done and makes it happen.”

-Catherine Fletcher, Creative Director
Direct Supervisor at Gravitational Marketing in Copywriter & Senior Copywriter Role

"We had a great program—but we couldn’t get people to sign up for classes. When we brought our brand to Gravitational Marketing and partnered with their digital and creative team, everything changed. They were not only friendly and easy to work with—they were insightful. They helped us understand the real reason people were hesitant to pursue trades and reframed the entire narrative in a way that inspired action. The positioning, messaging, and creative strategy they delivered filled our classrooms and impressed our sponsors. We’re proud to be their partner and grateful for the impact they’ve had on our mission."

-Home Builders Institue, Agency Client
Explore my role in this campaign on the B2C copy page.

“I seriously couldn’t ask for a better creative team lead. Sarah is the biggest cheerleader—but she also pushes you to create work you didn’t think you had in you. She sees the big picture, notices the smallest details, and always finds a way to elevate the message. Anytime I’m stuck on a project, I know a quick convo with Sarah will open it up. Honestly, working with her feels like unlocking a third eye.

What I really appreciate about Sarah is that she doesn’t just throw copy over the fence—she’s in it with you. She works with designers to adjust wording when things need to fit better or flow visually, and she actually cares about how everything comes together. No matter how chaotic or high-stakes a project is, she finds a way to keep the team grounded and even laughing. You can tell she genuinely loves the creative process, and that energy makes it easier for the rest of us to love it too.”

-Eva D., Graphic Designer
Direct Report at Gravitational Marketing in Creative Director Role