B2B Copy
Case Study
Client: Gravitational Marketing
My Role: Creative Director, Content Strategist, & Copywriter
Challenge: After helping Orange County Public Library significantly boost membership signups, Gravitational Marketing wanted to expand this success to other library systems. But first, they needed a compelling way to showcase their impact—a case study that could prove results while staying true to their bold, quirky brand voice.
Solution: I partnered with the digital team to collect performance metrics and campaign highlights, then crafted a case study that read more like a success story than a data dump—balancing inspiration with hard-hitting numbers. As Creative Director, I led the visual direction and collaborated with the graphic designer to build a clean, colorful layout that highlighted key stats while reflecting the unique Gravitational brand.
Result: The case study became a cornerstone sales asset, used by the business development team to pitch library systems nationwide. Since launch, it has played a key role in converting new clients and expanding Gravitational Marketing’s footprint in the public sector.
Product One Sheet
Client: Gravitational Marketing
My Role: Creative Director, Content Strategist & Copywriter
Challenge: Gravitational Marketing needed a promotional one-sheet to introduce ORBIT—a proprietary advertising platform designed to help car dealerships optimize their media spend and track performance across channels. The goal was to position ORBIT as a premium, tech-driven solution while making its complex features feel approachable and results-focused.
Solution: I developed a messaging strategy that distilled ORBIT’s capabilities into clear, benefit-driven copy—emphasizing ROI, smart automation, and omnichannel optimization. As Creative Director, I guided the overall look and feel of the piece, ensuring it matched the brand’s tone while making room for data, features, and visual clarity. I also collaborated with the design team to structure the content so that key takeaways were instantly scannable for time-crunched dealership decision-makers.
Result: The final one-sheet became a go-to sales and onboarding asset for the ORBIT program—used in pitches, dealer meetings, and digital downloads. It helped the Gravitational team better communicate the value of ORBIT, leading to increased interest and adoption of the platform by both new and existing clients.
Top-Of-Funnel (ToFu)
Blog Post
Client: Gravitational Marketing
My Role: Content Strategist & Copywriter
Challenge: Gravitational Marketing needed a blog post that would help traditional car dealerships understand how to compete with tech-first disruptors like Carvana. The content needed to be strategic, bold, and conversion-focused—positioning the agency as the go-to solution for auto dealers looking to stay competitive.
Solution: I developed a long-form blog post designed to reframe the “Carvana threat” as an opportunity. Using a confident, educational tone, I walked readers through the flaws in the convenience-first model—and introduced the concept of the “98%” (a new customer segment dealers often overlook). The post was structured to build interest, overcome objections, and drive readers toward a CTA to schedule a demo.
Result: The blog became a powerful tool in the agency’s content funnel—driving traffic and generating leads from dealerships interested in tapping into underserved markets. It positioned Gravitational Marketing as a strategic ally in a rapidly evolving industry landscape.