SEO Copy
Website Pillar Post
Client: Gravitational Marketing
My Role: SEO Content Strategist & Copywriter
Challenge: Gravitational Marketing needed a content pillar to support long-term SEO growth and position it as a thought leader in the fast-changing automotive advertising space. The goal was to attract dealership clients searching for digital retailing solutions and auto marketing trends.
Solution: I developed a seven-part SEO pillar post—the first part is available here. The post was designed to drive organic traffic and boost authority in the auto retail vertical. This kickoff piece focused on the rise of digital retailing, using researched keywords, conversational structure, and strategic internal links to set the foundation for the larger content ecosystem.
Result: The full post launched with optimized metadata, clean formatting, and a scalable structure to support future content. It has been one of the top-performing blog entries on their site, consistently drawing high-intent traffic and leading to increased engagement with their eBook downloads and digital campaigns.
SEO Blog Post
Client: Elsey Enterprises
My Role: SEO Blog Writer & Content Strategist
Challenge: Elsey wanted a thought-provoking blog post that tapped into the rising interest in AI—specifically its impact on marketing. The goal was to attract readers actively searching for terms like "AI in marketing" while standing out in a sea of overly technical or generic AI content. They needed something that ranked, but also resonated.
Solution: I wrote a long-form blog post that blended SEO strategy with personal storytelling and industry insight. Using targeted keywords like "AI in marketing" and "AI writing tools," I built a blog designed to draw organic traffic. But more importantly, I gave the piece a unique voice—balancing humor, personal perspective, and research to create content that felt smart, original, and human.
Result: The blog quickly became one of Elsey’s most engaging posts—earning longer average read times and shares from readers who appreciated the balanced, honest take on AI’s role in creative work. It demonstrated the brand’s ability to speak on complex topics with both authority and relatability—positioning them as more than just another agency.