Internal Brand Writing
Employee Onboarding Course
Client: Gravitational Marketing
My Role: Copywriter & Creative Collaborator
Challenge: Gravitational Marketing had a vibrant internal culture and a unique educational program for new hires—but the onboarding experience didn’t reflect that. New employees were overwhelmed, unsure where to start, and often took months to fully acclimate. The company needed a clearer, more engaging way to introduce people to its mission, values, and programs from day one.
Solution: Working closely with HR and leadership, I helped develop a full suite of onboarding materials under the Gravitational Marketing University (GMU) brand. This included writing and structuring a trifold curriculum guide, a foundational onboarding presentation, and an advisor one-sheet designed to help veteran team members mentor new hires. I translated the company’s culture into a clear, step-by-step experience—infusing everything with warmth, clarity, and a touch of fun.
Result: The new onboarding experience became a cornerstone of the company’s culture strategy. New hires engaged faster, managers had better tools for integration, and team-wide excitement around GMU graduation milestones increased. These materials became the gold standard for welcoming and retaining talent within the organization.
Presentation
Curriculum
Advisor Sheet
Employee Engagement
Gamification Program
Client: Gravitational Marketing
My Role: Lead Copywriter & Internal Brand Strategist
Challenge: Gravitational Marketing wanted to keep employees consistently engaged in its company culture. While the internal Employee Gamification Program had strong bones, participation could dip if the experience didn’t evolve with the team. The challenge? Keep the framework the same, but refresh the excitement every year.
Solution: I helped lead the creative concepting and copywriting for the Employee Gamification Program—an initiative designed to encourage engagement in team-building, professional development, and company culture through a yearlong incentive-based system. The program is rooted in our brand’s core philosophy of creating a life that is ESP: Enjoyable, Simple, and Prosperous. So each year, we built out a new theme inspired by that idea—from superhero sagas to international adventures or cooking showdowns.
Result: With each new theme launch, participation surged and stayed high all year. The Employee Gamification Program continues to be a signature part of the employee experience—driving engagement in everything from our cultural values to learning opportunities and cross-team connection. People looked forward to the new theme every year. Overall, it helps turn everyday moments into a shared sense of fun and purpose.
Travel
Food
Hero
New Employee
Blog Posts
Client: Gravitational Marketing
My Role: Program Creator, Writer, & Internal Communication Lead
Challenge: When the company transitioned to remote work during the pandemic, Gravitational Marketing’s COO approached me directly with a challenge: How can we keep employees connected and engaged—especially new hires—without in-person interaction? Without casual office encounters, new employees were joining the team without ever truly meeting the team.
Solution: I developed and launched a new internal content “Meet the Team” series hosted on our internal company blog, Good Gravity. I personally built the program from the ground up—designing the tone, structure, and workflow. For each post, I interviewed new hires and wrote warm, personality-driven introductions that helped humanize their arrival and spark conversation across departments. The posts blended professional intros with fun facts, quotes, and Slack conversation starters—making it easy for teammates to break the ice and build real relationships remotely.
Result: The “Meet the Team” series became one of the most-read features on the internal blog and a key part of the remote onboarding experience. New hires felt seen and welcomed, and team members regularly used the content to connect over shared interests or offer a friendly welcome. The program is still active today and remains a cornerstone of our internal communications strategy.