White Paper Copy
Home Seller’s Guide
Clients: Real Estate Agencies (nationwide)
My Role: Creative Strategist & Copywriter
Challenge: Our agency works with real estate clients nationwide, helping them generate high-quality leads. We needed to create a lead magnet that would attract homeowners considering selling their property—a resource that felt valuable, relevant, and actionable.
Solution: After researching common search queries from potential home sellers, one theme kept surfacing: preparation. Sellers weren’t just looking for agents—they were looking for guidance. I developed a “Home Seller’s Guide” that tackled the most frequently asked questions with clear, helpful content and a warm, reassuring tone. The guide featured a compelling headline, strategic layout, and value-packed sections to help readers feel confident and ready to take the next step.
Result: The downloadable guide became a widely used lead magnet across multiple markets, helping our clients capture and nurture seller leads with content that built trust from the first click.
Pain Management Guide
Client: Synergy Chiropractic
My Role: Creative Director, Content Strategist, & Copywriter
Challenge: Synergy Chiropractic, a small business in a competitive local market, struggled to attract new patients. The owner believed he was losing opportunities to nearby practices and needed a way to position his clinic as the premium choice for first-time chiropractic care.
Solution: Synergy’s unique philosophy centers around a “whole health” approach—treating the body from the inside out using five advanced technologies and personalized care plans. I developed a white paper that emphasized this modern, comprehensive treatment model and aligned it with the needs and values of health-conscious prospects.
Result: By framing Synergy as the only local chiropractor offering this full-body, tech-supported care approach, the white paper helped elevate their brand and attract higher-quality leads. The clinic reported a notable increase in first-time appointments shortly after implementing this white paper as a lead magnet for a targeted Facebook Ad strategy.