Video Scripts
Mastermind Meeting Teaser Video:
Lords Of The Leads
Client: Gravitational Marketing
My Role: Scriptwriter & Content Director
Challenge: Every quarter, Gravitational Marketing hosts a Mastermind Meeting for its Rich Dealers network—high-performing automotive clients who rely on the event for coaching, networking, and strategy. We needed a standout RSVP video that didn’t just inform but truly entertained—something clients would actually want to watch, remember, and respond to.
Solution: I wrote and concepted a high-energy script that leaned into relatable dealership frustrations with lenders—turning everyday pain points into punchy, over-the-top characters. I also helped steer the aesthetic direction, pushing for bold, clean visuals with quick cuts and strong comedic pacing to keep the tone sharp, modern, and a clear parody of the Lord of the Rings movies.
Result: The video became one of the most talked-about pieces leading up to that quarter’s meeting. Not only did it drive RSVPs, but it reinforced our brand as bold, creative, and in touch with what real dealers are feeling. It showed our clients we get it—and that we know how to make solving their problems feel fun.
Parody AreoPress Infomercial
Client: Gravitational Marketing
My Role: Concept Developer, Scriptwriter, & Video Director
Challenge: Each year, Gravitational Marketing sends its clients a holiday gift. One year, the gift was an AeroPress coffee maker, custom-branded coffee beans, and a matching mug set. To make the unboxing experience unforgettable, we needed a video that didn’t just explain the product—it had to surprise and delight and keep our bold brand voice front and center.
Solution: I concepted a holiday gift showcase video built around a parody infomercial—blending over-the-top humor with real instruction to both entertain and educate. I wrote the script, cast recognizable agency team members our clients would know and love, and directed the filming to match the tone and energy of classic late-night TV ads. I stayed hands-on throughout post-production, giving iterative feedback to ensure the final cut nailed both the humor and functionality.
Result: The video was a hit. Clients praised it for being hilarious, high-quality, and refreshingly unexpected. It elevated a simple gift into a full holiday experience, strengthened emotional brand connection, and became a standout example of how we make marketing fun again—even during the holidays.