Website Copy
One Purse Website
Client: One Purse
My Role: Website Copywriter & SEO Strategist
Challenge: One Purse, a women-led nonprofit supporting trafficking survivors, needed a refreshed website that communicated its mission and inspired action. The goal was to encourage more people to donate gently used luxury purses while improving organic search visibility.
Solution: I crafted a confident, feminine brand voice that reflected One Purse’s empowerment-driven mission. The new website copy was tailored to connect emotionally with readers while guiding them toward donation. At the same time, I implemented SEO best practices and strategic keyword placement to drive more qualified traffic to the site.
Result: One Purse now ranks in the top one to two spots on Google for key donation-related terms. Since the site launched, the organization has reported a 32% increase in purse donations.
Eco-Spot Donations Website
Client: Eco-Spot Donations
My Role: Website Copywriter, UI Contributor, & SEO Strategist
Challenge: Eco-Spot Donations, a nonprofit dedicated to sustainable clothing recycling, needed a website refresh that reflected its values of community and eco-consciousness. The new site had to clearly explain how users could engage with their bins—whether by donating, hosting, or finding a nearby location.
Solution: I wrote and helped structure a clean, easy-to-navigate website that expanded on their existing brand message while organizing complex information into a simple user experience. Every page was built with SEO in mind, using targeted keywords and best practices to boost visibility.
Result: Eco-Spot now ranks consistently in the top three Google search results for key donation-related terms. Since its launch, the organization has reported a noticeable increase in monthly clothing donations.